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Tuesday, 24 February 2015

Nedbank launches My Future, My Career: SHAPING THE FUTURE WORLD OF WORK

19 February 2015 – The sixth edition of the Nedbank My Future, My Career programme was launched in Johannesburg this week. By the end of this year, the programme will have reached over 150 000 learners through an investment of over R20 million since inception in 2009. Learners, teachers and principals praised the programme for the role it plays in guiding learners towards suitable careers.

“Attending the My Future, My Career programme in 2010 when I was in grade 10 was an eye opener. At the time, I was interested in medicine, but the programme helped me realise that my true passion was not medicine, but engineering,” said Albert Zitha who is doing his 3rd year in Civil Engineering at the University of Pretoria.

My Future, My Career is presented in a short film format, which consists of 14 episodes that are shown at strategically selected Ster-Kinekor cinemas in proximity to where learners reside.  The programme profiles over 115 careers across 14 industries including, among others, accounting; law; mining and engineering; health; IT; construction; tourism and hospitality; arts and culture; property as well as environment and conservation.

“The programme plays a vital role in developing young leaders and overcoming our country's challenges of skills shortage, unemployment and poverty. It helps students to clarify career goals, understand the world of work and develop career management skills. It assists with decisions about initial courses of study, courses of vocational training, further education and training, initial job choice and career growth,” says Mocheke Thoka, principal of Phomolong Secondary School in Gauteng.

Learners learn not only about the different professions, but also about the academic qualifications required to enter each profession.  They are also given insights into what to expect in the workplace and other valuable information to help them in making important career decisions.

“Nedbank is committed to making a sustainable impact in our country. We collaborate with public and private organisations to contribute towards the Millennium Development Goals and the National Development Plan,” said Kone Gugushe, Divisional Executive for Corporate Social Investment at Nedbank.

For this programme, Nedbank partners with Primestars Marketing, Shine Solutions, Gauteng City Region Academy (GCRA), National Youth Development Agency (NYDA), the JD Group, AECI, Siyakha Education Trust, Tsogo Sun and the South African Institute of Chartered Accounts (SAICA).

The 2015 season of My Future, My Career will run for seven weeks throughout the first school term.

Martin Sweet from Prime stars, Panyaza Lesufi, MEC Education GP, and Kone Gugushe, head of CSI division at Nedbank
Beneficiaries from the My Future, My Career programme 
Kone Gugushe makes a point during a live Radio 2000 broadcast 
















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