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Tuesday, 23 September 2014

GRAPHIC DESIGN: Kabelo scrolls his work across the business fraternity



KABELO CHILOANE realised as early as after his tourism graduation that his life tour was destined to take a different path from guiding others where to locate prime spots to enjoy and view. He switched instead to graphic designing, which he enjoys immensely, he tells Thembi Masser. 

He studied graphic designing at the Johannesburg Institute of Engineering and Technology.it was enjoyable, he says, “because I grappled with graphic designing at my company
I co-owned with my mates I met at the HP Mokoka library in Daveyton even before I studied it formally.”

Kabelo, 24, spent listless days at the library because he was a disillusioned man. Straight after making the Top 10 in an Yfm-sponsored SAB Hansa Pilsner business competition he spent his days not knowing where to go or what to do. His entry for the competition was simple: built-in solar power in the tiling of a dwelling. Although he made the top 10, he failed to proceed further. He blames his flailing presentation skills. “I was not up to scratch, “I suppose,” he offers.

Unbeknown to him, that is when the entrepreneur spirit bugged him. The competition boosted his self-confidence and his self-esteem blossomed. “I networked and realised that I could go further in business if I applied my mind to it.”

And so while spending days looking at books in the library he met like-minded guys who were in the same dilemma as he was - what to do with our lives now? They formed a detergent-making company. The business lasted barely a year but it taught Kabelo plenty. “Firstly, I taught myself graphic designing while working and two, it taught me not to waste company money in the future,” he remarks. “You see, we were good at what we did in the business, and we were just a couple of brilliant with no care in the world except produce household cleaning products. But when the money came in we boxed it out like there was no tomorrow.”

So the company disbanded. That is when he enrolled with the JEIT. His courses included photshop, illustrator, correl draw, indesign and fireworks. While studying he was making money on the side designing for businesses. After completion of his studies he registered his company, Beast Limited Pty (Ltd). “I do visual communication-branding, corporate identity, photography and, of course, graphic design.” He doesn't have a major contract now but “I know it will come in one of these days.”
He partners in some of the projects with Bhekumuzi Philane Zwane, who owns Beyond Power Media. “We collaborate nicely. I hope we do not make the detergent mistakes with him.”

Kabelo was born in Bushbuckridge, where he did his matric. He was at Maotole Primary then Setlhare high and completed matric at Maripe. He did a diverse mixture of subjects, science, agriculture, biology, English, maths, Sepedi and Afrikaans. “I liked English and Biology most and my favourite teacher was Mr Stele. “What I remember about school is that I was confused really. I did not know what I wanted to do after grade 12. The fact that there was no career guidance at school exacerbated the problem further. My parents too did not help me.”

After passing matric he went to Central Johannesburg College to do IT but did not have a place. He then, out of desperation to study something, enrolled to do tourism at Boston Media College. He passed the two-year diploma course and looked for a job. “It never came.” It was then that the idea of a build-in solar panel in the tiles materialised and he entered the Hansa Pilsner competition.

The future holds a lot for me, he believes, although he says he does not know of any entrepreneur who was helped by the government. “There were plenty of challenges for me in the past. They shattered me yes; but I adjusted thinking, dusted my pants and proceeded with the journey.


There are too many graphic designers wannabees but they don’t make enough effort to push forward to go the extra mile. At my time at the JIET there were only the three of us-males. To tell you the truth, I have not come across any females graphic designers to date. Should there be any could they please give me a shout-it will be a historic moment!”        

Right, Kabelo in camouflage and, below, a peek into the future


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